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Category: Marketing

  • Good lessons from Crowne Plaza launch in Second Life

    Is there a genuine benefit for a global hotel company to set up shop in Second Life? InterContinental Hotels Group (IHG) thinks there most definitely is as they have just entered the virtual world with the launch of “The Place…

  • Today’s social networked world

    This is the world of social networks according to gossip blog ValleyWag citing data from Alexa. Although the map’s colours make it a bit difficult to see clearly which network is prevalent in which part of the world, you can…

  • The only tech PR news is iPhone

    One of the questions we had in Monday’s FIR #252 came from Doug Haslam via Twitter: Should any PR people with consumer tech products even bother pitching this week? Or will it be all iPhone all the time? I recall…

  • GSK and JNJ enter the corporate blogosphere

    Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for…

  • The M&S iSuit (don’t let Apple know you call it that)

    Marks and Spencer has a long-standing reputation for making good clothes at affordable prices. Men’s suits, for instance. I have one of their sharp Italian-design suits that I bought in 1999. I don’t wear suits that often, perhaps one reason…