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Category: Marketing

  • A dozen tips on brand-building with blogs

    There’s a great post by Darren Rowse at ProBlogger with advice on how to build your personal brand with a blog. Darren offers seven specific tips (read his post for the details on each one): Build trust Be personal Use story…

  • Off to town

    Heading into London to meet up with the gang ahead of tomorrow’s Delivering The New PR 2.0 conference. It’s been a bit of an upside-down day so far today with shifting schedules. As a result, I’ve missed participating in the…

  • Bruce Willis a great sport in Second Life

    Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization.…

  • Be where your customers are

    Simple but sound advice from Business Week: Blogs. Podcasts. Video-sharing sites. Social networks. Here’s a word of advice for companies scrambling to become a part of these conversations. It’s not enough to build a hub in Second Life or create…

  • Bruce Willis in conversation

    Die Hard 4, the latest film in the Die Hard series of Bruce Willis action movies – known as ‘Live Free or Die Hard’ in the US – premieres in the US on June 27 (opens in the UK on…