Category: Marketing
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Because it’s there
A British climber has set a world record by making a mobile phone call from the top of Mount Everest: In the early hours of 21 May, Rod Baber made two calls from the mountain’s north ridge. […] To make…
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Imagining Coca-Cola in Second Life
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or…
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EMI and Apple drive a wedge into DRM
I was listening to the live webcast from EMI and Apple at lunchtime today announcing the availability of EMI’s music catalogue without digital rights management (DRM) restrictions. The first outlet where you will be able to buy such DRM-free music…
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Power 150 Marketing Blogs list goes international
In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US. While a ranked list of such US blogs is useful, I always felt it would be great to see a…