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Category: Marketing

  • Second Life: Just say yes

    Mention Second Life to some people and you open a door to skepticism and dismissive opinions. It reminds me of similar reactions about blogging just a couple of years ago. While I strongly believe that Second Life has enormous potential…

  • ABN Amro Bank opens in Second Life

    Dutch bank ABN Amro is to open an office in Second Life, Reuters reports. The Netherlands’ biggest bank told Reuters Second Life bureau that it will create a virtual bank resembling ABN’s real-life outlets, offering financial advice. ABN said it…

  • Could the 40% offer overload Thresher?

    It started as a Stormhoek Wine blog post, was picked up by bloggers, expanded into chat forums and, one week on, has now made BBC TV news. The 40 percent discount offer from the Thresher wine and spirits retailer could…

  • If Microsoft had Firefox…

    An imaginative spoof. I don’t know who’s behind it nor what its marketing or PR goal might be. No matter – hugely disruptive entertainment! http://www.msfirefox.com/ I bet Stuart would like this :) (Via TechCrunch UK)

  • Spreading the viral wine discount

    Hugh MacLeod – cartoonist extraordinaire, bespoke tailoring champion and, latterly, viral marketer for Stormhoek wine – has started talking about something that could get quite big quite quickly. No need for that booze cruise to Calais before Christmas as you…