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Category: Marketing

  • Second Life insights from Text 100

    One of the earliest adopters of Second Life in the PR community was the Text 100 agency who established their virtual presence three months ago. Interesting to read CEO Aedhmar Hynes’ recap of what she sees that her firm has…

  • Al Jazeera launches in English

    Arab TV network Al Jazeera launched an English-language service yesterday that, inevitably, attracted criticisms in the US and elsewhere where some see the station purely as a mouthpiece for Osama Bin Laden. The station has consistently denied any such linkage,…

  • Casecamp at crayonville Island

    CaseCamp, a marketing ‘unconference’ open to anyone, is holding it’s first event in Second Life on December 14. If you’ve not heard of Casecamp before, the concept is simple – it’s a conference where presenters share case studies of their…

  • Dell means business in Second Life

    They want to be where people are gathering so it was an easy decision to make for Dell to go into Second Life. So said Ro Parra, senior vice president and general manager for Dell’s Home and Small Business Group,…

  • Delivering The New PR in London

    Heading into London this afternoon for the Delivering The New PR conference tomorrow. I’m looking forward to meeting up again with Philip Young, Tom Murphy, Stuart Bruce and Chris Rushton for the fifth in this series of one-day conferences. Over…