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Category: Marketing

  • Every colour of new marketing

    If you participated in the launch of crayon in Second Life last Thursday, no doubt you’ll recall the great song that we played in the lead-up to the launch itself and which played after the formal presentations and Q&A session.…

  • Why blogging matters to marketers

    Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging…

  • It’s time to unveil crayon

    The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman. The new company is called crayon and will be…

  • Reuters gets with-it in Second Life

    If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam…

  • Joseph Jaffe on Picnic 06

    New-marketing pioneer and author Joseph Jaffe was in Amsterdam at the end of the past week to deliver a presentation at Cross Media Week (aka Picnic 06) on Friday. Picnic 06 is the first of an annual event focused on…