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Category: Marketing

  • How to develop a social media communication strategy

    If you’ve been trying to understand social media and what it can do for your communication, a new e-book by Fard Johnmar will enlighten you and help you understand the role of social media as part of an effective communication…

  • Thought leaders talking

    This morning, I had the great pleasure of meeting up with David Brain, CEO Europe at Edelman, and Pete Blackshaw, CMO at Nielsen Buzzmetrics. Another great example of how social media is a terrific catalyst for building relationships. While I’ve…

  • Speedo shows what podcasting can do for marketing

    For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing. Six weeks ago,…

  • It’s not good to Google in any language

    Do you Google? Everyone does, but Google would prefer that you didn’t use their trademarked name as a verb: Search engine giant Google, known for its mantra “don’t be evil”, has fired off a series of legal letters to media…

  • Nokia N93 starts shipping

    On Monday, Nokia announced that the new N93 videophone has started shipping. I wrote a drooling post about this new phone when it was announced in April. It’s three months on from that announcement and the opportunities for anyone to…