Category: Marketing
-
Podcasting as complementary communication
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl. Speedo’s press release about the second podcast includes a quote from me on…
-
Sex sells
A calendar designed to encourage more women into IT occupations, and help dispel the notion that IT is not a desirable career for women, has caused a storm of controversy in Australia. The Screen Goddess calendar features 20 women IT…
-
Visual feelings
Here’s the primary reason why I subscribe to GM’s FYI Blog: Last month, the blog started posting photos of (mostly) classic cars under the title “Photo of the Day,” sourced from photos taken by the owners of such cars which…
-
FIR Interview – Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our…
-
Speedo starts podcasting
Speedo, the world leader in swimwear, has just started podcasting. The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in…