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Category: Marketing

  • Microsoft’s opportunity post-Scoble

    Some of the blogosphere commentary following Robert Scoble’s news that he is leaving Microsoft to join Podtech in July is on who will be the next Scoble at Microsoft. If such a question refers to someone taking on the same…

  • Personal attention-getter

    I usually dump all promotional mail I receive with little more than a cursory glance at it. I’m talking about physical mail, the stuff that’s delivered by a real human being, aka the postman. But a mailing I received today…

  • Reflections from a week on the road

    New York and Amsterdam are just 6 hours and 20 minutes apart with a good tail wind so my flight home overnight on Saturday felt a bit like a commute. KLM flight 644 was completely uneventful: it left JFK on…

  • FIR Interview – Larry Weber, Chairman W2 Group: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of…

  • FIR Interview – Max Lenderman, GMR Marketing: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand…