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Category: Marketing

  • FIR Interview – Eric Mankin, Babson Executive Education: June 8, 2006

    From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a…

  • FIR Interview – Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006

    From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about…

  • FIR Interview – Russ Klein, CMO, Burger King: June 8, 2006

    From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King…

  • Heading to New York City

    My visit to Vancouver draws to a close as I head for New York tomorrow to participate in the Corante Innovative Marketing Conference on the 8th and 9th. And, by the way, ‘tomorrow’ is Wednesday. This post will show the…

  • World Cup football blogging marathon in Berlin

    With just over two weeks to go until the start of the 2006 World Cup in Germany, here’s a great opportunity for footie fans who are also bloggers (or vice versa) – stay in a flat in central Berlin during…