Category: Marketing
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The numbered days of traditional ad creation
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday. Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts. Last week, Mozilla began…
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Starwood blog misses the point
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com. But its initial approach to the genre has as much in common with…
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In search, is page equal to screen?
A just-published survey, The iProspect Search Engine User Behavior Study, on people’s expectations when searching for information on the web illustrates an evident fact about behaviour – a majority of people (62%) will use the results they find in the…
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Spinning Vista and grassroots resentment
So Microsoft announced yesterday that Windows Vista will be delayed in its public release for consumers, not coming out until early 2007 instead of the expected later in 2006. Not surprisingly, this news has already attracted wide commentary in mainstream…