Category: Marketing
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Meet the omni-channel experience that is Wimbledon 2016
The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens…
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How you communicate is as important as what you communicate
One of the foundational aspects of effective communication I’ve always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can’t attract attention to…
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Hyper reality: merging physical and virtual realities
Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that…
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Ad blocking: reaching a tipping point for advertisers, publishers and consumers
Last week, mobile operator Three UK announced it will block advertising on its network in a trial taking place in mid June. Three’s action marks a new milestone in long-running arguments about online advertising between the online advertising industry, individual…
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Trust: the key to employee advocacy success
One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide…