Category: Marketing
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See the wood for the trees with NFTs
We’re seeing the metaverse and Web 3.0 being used to hide promo codes, and companies are getting people to look around and earn things in the metaverse – that’s where I think there’s going to be a lot of growth.…
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Pivoting the FIR podcast
When Shel and I started the For Immediate Release podcast, usually abbreviated to ‘FIR,’ in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business,…
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Why your communication goal must be smart and measurable
As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal…
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FIR 208: A timely PR stunt at the G7
Shel and I had such a rich selection of topics to discuss in the June episode of The Hobson & Holtz Report podcast, aka FIR 208 – recorded during the weekend of the G7 meeting – that it was quite…
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Moving the podcast market
News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also…