Category: Marketing
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From the Adventures of Luke Skywalker
In a few weeks’ time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can’t wait to see it! It’s hard to imagine sometimes that the very first Star Wars…
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HSBC: Crisis management is broken and there are no quick fixes
Credible and candid comments on the state of crisis management today by a man whose company went through its own crisis hell earlier this year. Reporting on a panel discussion in a summary of last month’s PR Summit 2015 in…
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Microsoft’s ham-fisted Skype communication vs a compelling business rollout
Back in the very early days of this century, one of the best disruptive services to emerge after the dotcom bubble was Skype, the free software program that lets you make and receive phone calls over the internet for free…
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Car driving evolving into an autonomous car experience
How cars are evolving into ‘experience platforms’ and not simply mobile devices to get you from A to B is a topic of huge interest to anyone paying attention to the crossroads where the automotive industry, technology innovation and human…
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Authentically personal
Since Google started Google Doodles some years ago, the now-ubiquitous graffito-like illustrations appear in your Chrome browser on a near-weekly basis to replace the standard Google logo and mark the birthday of a notable public figure or event. Today, the…