Category: Marketing
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VW: Recalling a reputation
The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of…
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The value of a valuable brand
Brand consultancy Interbrand has published its latest annual report and ranking on the world’s top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand’s rank of…
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Add “to Volkswagen” to the business lexicon
As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm – speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world…
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Can a tarnished VW emerge successfully from #dieselgate?
The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I’d say), although…
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How brands can get involved with podcasting
A few days ago, I had the privilege of participating in an episode of the CIPR’s C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined…