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Category: Marketing

  • Movie marketing with imagination comes to LinkedIn with Taken 3

    Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is…

  • The Hoover metaphor

    A report last week in The Guardian about the UK digital ad market includes this text: Google and Facebook will hoover up the market between them, it says. “Hoover up?” This is not new by any means, but it is…

  • Mobile can grow, but publishers are losing out on revenue

    A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make…

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  • Astounding Psy

    When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard…

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  • Where does social marketing end and social PR begin?

    Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I’ve partnered with Cision and Vocus to address these elements of a…

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