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Category: Marketing

  • Would you be happier without Facebook?

    If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information…

  • The only way is ethics #PRethics

    Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing…

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  • Brand management is the new marketing

    AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…

  • Yo: Possibilities

    Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week. I first heard about Yo in an FT post on June 18 that described…

  • #FutureComms14 has what you’re looking for

    Just one day to go until #FutureComms14 takes place in London, on Wednesday June 18. If you’re looking for answers to questions like: Where is PR, communications and social media heading? What does your brand need to do to adapt?…