Category: Marketing
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Imagine what the Bank of England could have done with its QR code ad
A quarter-page ad by the Bank of England in yesterday’s Telegraph caught my eye primarily because it contained a QR code. The print ad informs you that the £50 note featuring an engraved portrait of Sir John Houblon on the…
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Changing the game with native advertising
Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…
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New research shows what drives consumers in the collaborative economy
If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing…