Category: Marketing
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Beware lack of Plan B in a Twitter hashtag chat #AskJPM
Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag – a word or single-word phrase…
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Introducing "FIR presents Linked Conversations with Chuck Hester"
The FIR Podcast Network is pleased to announce a new podcast focused on getting the most from the LinkedIn business network that will begin later this month. Presenter Chuck Hester explains… I’ve known Shel Holtz and Neville Hobson for many…
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Curate and share stories in custom timelines on Twitter
Hot on the heels of its stock market debut last week, Twitter launched a new feature yesterday that lets you create timelines of tweets and share that curated content across the social web. Called custom timelines, the new feature is…
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Twitter on the launchpad #TWTR
Today, Twitter is on the cusp of becoming a publicly-listed company with an initial equity valuation of $18 billion, according to some analysis. At 9.30am US Eastern time, 2.30pm GMT, the sound of the opening bell on the New York…
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Results you can measure when you have a content marketing strategy
If the real challenge of content marketing is when you don’t have a strategy – like the 50% and more of companies in recent surveys in the US who don’t – imagine the possibilities when you do have a strategy.…