Category: Marketing
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Expanding the FIR Podcast Network
Next year, Shel Holtz and I will celebrate the start of our tenth year as business podcasters when we publish a milestone-date episode on January 2, 2014. For Immediate Release: The Hobson and Holtz Report was our start on January…
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The difference between America and Europe
Reshared post from The Economist: Today’s #Dailychart shows how entrepreneurship differs wildly among countries. America is an engine of innovation, as attested by the upcoming public listing of Twitter, which aims to fetch a cool $1 billion. How do other countries rank…
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The changes that did for BlackBerry
Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall…
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A simple solution for EDF Energy’s marketing problem
So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF…