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Category: Marketing

  • Get things done even faster on EE 4G

    Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done,…

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  • Brian Solis, new marketing, and the four moments of truth

    In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B…

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  • Instagram ups the game with video

    The stakes in the market for quick-video apps on mobile devices were raised a few bars yesterday with the release of a new version of Instagram that enables you to record video clips. Twitter-owned quick-video app Vine captured imaginations when…

  • The standout experiences of LeWeb London 2013

    The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London  – joined by thousands more via the net – to hear other people talk about the sharing economy. That dry description belies…

  • Broken trust and unfulfilled brand promises in Meaningful Brands study

    The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…