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Category: Marketing

  • Experience innovation

    When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…

  • Immersive LeWeb London

    Today, June 5, is the first day of LeWeb London 2013, the two-day biz-tech fest that nearly 900 people have signed up to be part of, along with speakers, sponsors, journos and official bloggers. In that latter group, I’m one.…

  • Vine comes to Android

    With some fanfare in the tech press, hot video app Vine made its debut today on Android devices. Until now, the popular Twitter-owned app has been available only for Apple devices. There’s no doubt that Vine has captured imaginations worldwide…

  • Google-ability key to the High Street experience

    The arguments about ebooks versus printed books, the disappearance of the High Street book shop because of the practices of supermarkets, Amazon and other online retailers, more people self-publishing, and the rise of showrooming (and webrooming) are unlikely to stop…

  • Fifteen big trends for the evolving digital age

    Fifteen big trends for the evolving digital age

    The latest sets of analysed data on current and next internet trends from the peerless Mary Meeker, US venture capitalist and analyst, and her colleague Liang Wu, present a buffet of valuable metrics and compelling insights into the scope of…