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Category: Marketing

  • Refreshing design

    A Bank Holiday weekend is a good quiet time for a web project and to roll out a new look to NevilleHobson.com. The look and feel of a website – whether it’s a blog like this one or a corporate…

  • Survey reveals youthful aspirations for the future of business communication

    One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires…

  • Content is king but so is the delivery platform

    One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful…

  • FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

    When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May…

  • You’ll enjoy #Attenzi: it’s far more than just a good read

    Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days –…