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Category: Marketing

  • FIR Interview: Professional insights with Neville Hobson and Shel Holtz

    On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005. To mark…

  • EE ups the 4G game

    If you’re a customer of EE on a 4G cellular service plan, you’ll relish the latest news from the UK’s only mobile operator with a commercial 4G service. EE announced today that it is doubling the speed and capacity of…

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  • Tips and tricks that make Twitter useful to your business

    If you’re new to considering Twitter as a communication tool for business purposes – or even if you’re pretty experienced with it – it will be worthwhile taking a look at the re-launched Twitter for Business website. The content in…

  • Can Google Hangouts replace press conferences?

    Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael…

  • JWT India and Ford: the real costs of stretching boundaries

    Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream…

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