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Category: Marketing

  • Trust in a name makes the difference

    What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s…

  • Author rank a key element in content marketing

    “Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…

  • Three business issues for your attention in 2013

    A New Year has dawned and even though full-ahead work isn’t what everyone is doing yet – wait until next week for that – our thoughts clearly are tuning in to what the coming weeks and months hold and what…

  • The Kindle’s days are numbered

    Whenever I’m on the tube in London, one thing I notice is the number of people quietly absorbed in reading a book or other text content on a Kindle as the crowded trains speed their way through the tunnels beneath…

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  • Domino’s Pizza: You’ve come a long way, baby!

    One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino’s Pizza early in…

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