Category: Marketing
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Social media – the game-changing channel for B2B
How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media…
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The prime hurdles of social business
The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to…
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Taking the competitive PR pitch to Twitter
If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…
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Coca-Cola re-imagines the corporate website
Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website…
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Ideas for Instagram web profiles
Instagram, the popular photo-sharing app for mobile devices, has finally come to the web. While the app continues to be one you use only on a mobile device – currently iOS or Android devices – to take photos, manipulate them…