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Category: Marketing

  • The secrets of making viral videos

    Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask.…

  • In B2B marketing, content is king

    An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella…

  • Just because Apple had to doesn’t mean they want to

    Apple has posted a statement on its UK website that is the apology it was ordered to publish by a High Court judge as one result of losing the case in a lawsuit filed by Samsung seeking a legal declaration…

  • The PRketing PRunt

    One web definition of “public relations” is “A promotion intended to create goodwill for a person or institution.” Clearly that’s what DS Simon Productions in New York City is trying to do in its announcement of being granted a trademark…

  • On target with QR codes

    A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism…