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Category: Marketing

  • Fine-tune your LinkedIn profile with Endorsements

    If you use LinkedIn, the social network for business, you’ll very likely be interested in a new feature LinkedIn is rolling out that gives you the ability to rate the people in your network on their skills and expertise. Others…

  • Delight your customers, don’t just please them

    Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they’re using technology in customer service and what they need to do to help their…

  • 5th B2B Huddle approaching at #SMWLDN

    Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are –…

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  • The reality of influence discrimination

    Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…