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Category: Marketing

  • A refresher on how to write a press release

    It seemed a good idea – spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I’d marked to give attention to when I had time. After going…

  • The new image of Microsoft

    Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft’s General Manager Brand Strategy, says the company’s wave of new…

  • Social is the new DNA says Movenbank

    First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it’s retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different…

  • An easier view on influence analysis with Kred Story

    Things are heating up in the social influence measurement space with yesterday’s re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging…

  • Should everyone in your company be a marketer?

    Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.” Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts…