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Category: Marketing

  • Experiencing Ford’s 3D B-MAX hologram

    A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no…

  • FIR Live is back with all-star panel on influencer marketing

    Has it really been 10 months since the last FIR Live? It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about…

  • Microsoft launches social search network So.cl

    Microsoft launched a “social search network” on Sunday – So.cl. Here’s how Microsoft describes it: So.cl (pronounced “social”) is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of…

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  • QR codes at the heart of Monmouthpedia

    An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events…

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  • A universal story for the Olympic Games

    Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1…

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