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Category: Marketing

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • A little imagination is key to success with QR codes

    “QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…

  • Email marketing fail

    I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook…

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  • "Slideshare meets YouTube" from Present dot me

    Every now and again, a PR pitch arrives that just grabs your attention. When thought and imagination goes into it, at least in making it appear personal to you, it’s quite refreshing to receive something that tells a good story,…

  • Google Cube game brings fun to learning

    A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various…