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Category: Marketing

  • How to report Twitter hashtag spammers

    One of the most useful features of Twitter for events like conferences and tweet chats is the hashtag. A hashtag – a keyword preceded by the ‘#’ symbol – enables conference-goers, the event organizer and anyone else interested in the…

  • Bingo!

    +McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.” The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess…

  • Tweet chat: Community engagement and other topics

    If you’re a small or medium business and would like to hear what others’ experiences are with using social media effectively, and perhaps share your own experiences, the next Dell tweet chat is for you. Over the course of an…

  • Engagement methodology evolved

    You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with…

  • Universal reputation

    I’m hooked watching The Voice UK, the reality talent show with a difference that the BBC started broadcasting in primetime on Saturday nights a few weeks ago. I’m not a fan of talent, reality or any other such TV show.…