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Category: Marketing

  • The value of free internet

    One of the feaures of travel these days is the (usually-met) expectation of high internet charges in your hotel. It’s common in Europe, for instance, for hotels to charge eye-watering rates to let you get online: charges of £20 or…

  • Does it really matter who owns social?

    Last week, I asked “Who ‘owns’ social?” as part of my preparation for moderating a panel discussion with that title at The Social Customer 2012 conference that took place in London yesterday. The post attracted a handful of great comments…

  • The Social Media Toolkit: a practical guide to social media for small businesses

    The Social Media Toolkit: a practical guide to social media for small businesses

    It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels…

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  • Who do you think “owns social”?

    Next week, I’m moderating a panel discussion at The Social Customer conference in London on this very topic. Some smart people will be on that panel: Katy Howell (Managing Director, Immediate Future); Nick Sharples (Corporate Communications Consultant), Martin Hill-Wilson (Brainfood…

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  • A death is announced: the printed Encyclopaedia Britannica

    A death is announced: the printed Encyclopaedia Britannica

    A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years…