Category: Marketing
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How B2B marketers use social media
The most effective social media tool for generating business leads is LinkedIn, according to a survey of B2B marketers in the US last month. Marketing automation company Pardot carried out the survey and say they had input from “dozens of…
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Snake oil marketing
Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.” “Social Media Truth” takes…
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In Defence Of Influence Metrics
Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…
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All set for the huddle on November 3
Planning is complete and things are all set for the Dell B2B Social Media Huddle that takes place in London on November 3. For this fourth B2B social media networking event that Kerry Bridge and I have organized, we’re expecting…
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What is Klout worth to you?
What a kerfuffle Klout has stirred up! The US company that offers a service to “measure influence online” made changes last week in the technology it uses to calculate an individual’s influence rank known as a Klout Score. One of…