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Category: Marketing

  • Starting up The Social Media MBA

    Earlier this year, I was invited to contribute content for a new business book on social media. That book, The Social Media MBA, is now done and dusted as it were and will be in bookshops and online in January…

  • The biography of the moment

    I turned on my Kindle first thing this morning, and there it was – the Steve Jobs biography. I pre-ordered the Kindle edition when it was announced some months ago. Since then, comment and opinion about the widely-anticipated book, published…

  • Evolving the shopping experience

    I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…

  • The rise and rise of Sina Weibo

    If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…

  • Social trajectories and the ones that matter

    This chart showing the share of time spent online by US social networkers is interesting in that Facebook’s usage-growth trajectory is consistent over quite a long period, three years or so. The overall picture suggests that there are only two…

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