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Category: Marketing

  • Build a deep understanding of your customer, or risk irrelevance

    A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…

  • Tesco connects busy shoppers with QR codes

    One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…

  • Time to get with the mobile program

    Another sign that mobile is increasingly the way more people access the internet, bypassing traditional computers in their hunt for information, comes in a post on GigaOM highlighting the growth is usage of mobile devices notably the iPad and Android…

  • Focus your business in 140 characters

    I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of them. Googling them didn’t help a bit – every description I did encounter around the web actually didn’t say what…

  • What the FTSE 100 do with social media

    If you want to get a rich snapshot view on what many of the FTSE 100 companies are doing with social media, look no further than "The Communicators’ Guide to FTSE 100 Social Media Use" published last week by the…