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Category: Marketing

  • Product placement comes to UK TV and radio

    Broadcast industry regulator Ofcom confirmed this week that product placement – paid-for references for products and services – will be allowed in UK TV programmes for the first time from next February. […] Ofcom has today [December 20] published the…

  • YouTube’s water cooler for web video

    If visual information can improve understanding of spoken words as much as sixfold according to research, it shouldn’t be a surprise that use of video as a means to communicate an idea or aid learning is shooting through the roof.…

  • Royal Mail at a loss

    The cost of sending a first class letter in the UK will rise by a record 5p from April as stamp prices are hiked to 46p, reports the Telegraph. Moya Greene, Royal Mail‘s chief executive, said she regretted having to…

  • Six top trends for business in 2011

    What will 2011 bring for business? What are the significant trends that may influence the fortunes of companies during the coming year, for better or worse? Two questions on many people’s lips; whether you call it ‘predictions’ or ‘trend spotting,’…

  • Top 20 UK tech blogs for December 2010

    Tomorrow, December 5, European search engine and news portal Wikio will be publishing the latest monthly ranking of technology blogs in the UK. As has been the case nearly every month during the past two years, they’ve given me a…