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Category: Marketing

  • Are ads in books such a bad idea?

    I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors…

  • Shopkick may redefine consumer loyalty

    One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of…

  • Measure your fame in tweets and likes

    You have to wonder who really would be taken in by the story of a girl who quit her job very publicly in a series of 33 photos that, via text on a whiteboard, tell the story of why she…

  • The video wave rolls on worldwide

    In countries around the world, it’s no longer the TV set in the home that’s the primary way people consume video. According to new research from market researcher Nielsen, just published, how people consume audio-visual content today embraces many different…

  • UK’s top tech and online marketing blogs for August

    Next week, European search engine and news portal Wikio will be publishing the rankings for August 2010 of their lists of the top blogs in the many categories under which they’re classified. For the past 18 months, I’ve been posting…