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Category: Marketing

  • Valuable insights for marketers if they listen

    The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted…

  • Opportunity knocks for a good UK business podcast

    One of the things that continues to surprise me is the lack of niche business podcasts in the UK. I don’t mean the slickly-produced offerings from mainstream media organizations, of which there are many. By ‘niche,’ I mean podcasts like…

  • Wikio ranks top UK online marketing blogs

    This month, European search engine and news portal Wikio is launching a number of new rankings of blogs in specific categories of the UK blogosphere. One of the new ones joining the scores of existing ranking categories is online marketing,…

  • FIR Speakers and Speeches: Rob Shimmin at Dell B2B Social Media Huddle

    The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences…

  • Messaging the moving target

    The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles, reports  MercuryNews.com. The move is intended as a money-maker for a state facing a $19 billion deficit,…