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Category: Marketing

  • GSK’s healthcare blog doesn’t cross the line

    If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and…

  • The PR agent as trusted counsellor and mentor

    Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.”…

  • Stamps for collecting not for posting

    The Royal Mail has a terrific series of stamp designs it plans to release on January 7 that features the covers of some iconic British rock music albums over the last 40 years. The Classic Album Covers collection features album…

  • Five examples of innovation with Twitter

    Five examples of innovation with Twitter

    Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how…

  • Navigating sat navs, settled for a Navman

    One mobile device that ought to be added to any list of gadgets that epitomizes the Naughties (and there are lots of lists) is the portable satellite navigation device, or sat nav for short. I first used a portable sat…