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Category: Marketing

  • Ready for sharing B2B social media experiences

    Plans for the Dell B2b Social Media Huddle, taking place on December 7, are almost complete. My co-organizer Kerry Bridge and I are expecting over 70 people to take part in this one-day mixed conference and unconference at Dell’s UK…

  • WOMMA’s talkable tweets

    A conference report with a difference, created by John Moore – a deck full of comments by participants at the WOMMA 2009 Summit last week on points of interest from their individual perspectives on presentations and keynotes, all told in…

  • Marketers ‘destroy customer relationships online’

    A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is…

  • A day for social media monitoring

    Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll…

  • Social media ROI can be entertainment

    You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of…