Category: Mobile

  • Tesco connects busy shoppers with QR codes

    One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…

  • Time to get with the mobile program

    Another sign that mobile is increasingly the way more people access the internet, bypassing traditional computers in their hunt for information, comes in a post on GigaOM highlighting the growth is usage of mobile devices notably the iPad and Android…

  • The election QR code that lacks imagination

    Much of the UK went to the polls today in a mix of national and local elections. Elections for the Scottish Parliament, the Welsh Assembly and the Northern Ireland Assembly are being held, as are polls in 279 English councils.…

  • The trouble with Dell’s Vostro V130

    For the past four months, I’ve been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell’s #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto…

  • Are you really ready for the mobile consumer?

    Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline;…