Category: Mobile
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Identity inconvenience to the fore in 2016
The topic of identity ought to be front of mind for most of us at the moment following the horrific Paris attacks last week. The ability of the terrorists to freely move around France and to and from Belgium and…
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Car driving evolving into an autonomous car experience
How cars are evolving into ‘experience platforms’ and not simply mobile devices to get you from A to B is a topic of huge interest to anyone paying attention to the crossroads where the automotive industry, technology innovation and human…
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Is Crowd Mics the answer to making events truly engaging?
Such a familiar situation when you go to a conference: Ever been part of an audience and wanted to participate in a live event? Your options were limited: either raise your hand and project as far as your voice allows;…
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The word on ad blocking
I run ad blocking software in the browser on my computer that prevents ads appearing on most web sites I visit. Chrome is my default browser; as I sign in to my Google account in Chrome, and have it sync…
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Idle thumbs: Why commuters are the best audience
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus…