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Category: Presentations

  • There could be life with PowerPoint

    I think PowerPoint presentations are useful tools when used effectively as a visual or audio-visual aid to support what you say. So I certainly don’t subscribe to the “avoid PPT at any cost” school of thinking. Much (most) really depends…

  • An acid test for PR practitioners

    I’ve been reflecting on my day in Manchester on Friday at the CIPR Northern Conference at which I led a session on peeking at the future of public relations practice; more on that in a minute. There were some 120…

  • Blogging to the future

    In the CIPR workshop in London, showing everyone how easy it is to create a post with WordPress. Hot quote from participant Zena Martin: If you’re not on Twitter, you’re nowhere! Yes, we’ve been looking at Twitter, too. (I’ll be…

  • LG blogger relations case study

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…

  • Touching the tip of the social media iceberg

    One of the more interesting ways I’ve experienced participating in a conference is being chairperson of the event. When you’re the chair you not only have to pay close attention to everything going on, but also you are well placed…