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Category: Professional Development

  • Experience innovation

    When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…

  • Immersive LeWeb London

    Today, June 5, is the first day of LeWeb London 2013, the two-day biz-tech fest that nearly 900 people have signed up to be part of, along with speakers, sponsors, journos and official bloggers. In that latter group, I’m one.…

  • Good reasons to be at LeWeb London in June

    In ten days time, LeWeb London takes place. The overall theme is the sharing economy; the speaker line-up is fabulous, the agenda is compelling and, so, far, over 850 people have booked to be there on June 5 and 6.…

  • Survey reveals youthful aspirations for the future of business communication

    One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires…

  • An opportunity for IABC to care

    Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later,…