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Category: Professional Development

  • Experiencing the FT’s #FTDLW12

    I’m spending the day today at the Financial Times headquarters in London, taking part in an employee-focused learning experience that, until I arrived here early this morning, I hadn’t appreciated the full scale of what they’re endeavouring to achieve. The…

  • Fine-tune your LinkedIn profile with Endorsements

    If you use LinkedIn, the social network for business, you’ll very likely be interested in a new feature LinkedIn is rolling out that gives you the ability to rate the people in your network on their skills and expertise. Others…

  • 5th B2B Huddle approaching at #SMWLDN

    Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are –…

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  • How to ramp up the engagement effect

    The last time you went to a conference or other such event, what was the engagement like? Were there lots of questions? Did people in the audience offer to share what they thought on a given topic or issue? How…

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…