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Category: Professional Development

  • A degree in social media to kick start PR

    There’s been quite a bit of talk today about the degree course in social media being offered by Birmingham City University that provides graduates of the course with an MA in Social Media. The two mainstream media reports I’ve seen…

  • Social media and B2B marketing

    Last month, I spoke about social media and public relations at an event organized in London by B2B Marketing magazine. That event attracted well over 100 people, all wanting to know more about social media in the B2B marketing context.…

  • Value your professional membership

    An intriguing post showed up in my RSS reader this morning under the ‘public relations’ tracking tag: Ten things to manage in a recession: 1 – memberships. The writer, Paul Wilkinson, says: […] if you are a marketeer, what can…

  • Figuring out the social media mix

    Last week, I spoke about social media and communication at three terrific events in London. I talked about all three in a segment for last Thursday’s FIR episode 428 podcast. That segment didn’t make it into the show, though, as…

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  • Finding a political navigator

    The closing date for applications for what I called one of the most interesting communication jobs anywhere in the world, passed a few days ago. This is the search for a Director of Digital Engagement, a senior UK Civil Service…