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Category: Public Relations

  • Meet the ridiculous David Cameron

    I bet that Conservative Party communication planners didn’t imagine that the result of the billboards of David Cameron plastering poster sites up and down the country this week (click the thumbnail for the full image) is the soft backlash that…

  • GSK’s healthcare blog doesn’t cross the line

    If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and…

  • The PR agent as trusted counsellor and mentor

    Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.”…

  • Controlling leaks Apple style

    There’s been quite a lot of buzz during the past week or so surrounding rumours that Apple will be launching a tablet device very soon, and the expectation that there’ll be an announcement by Apple on January 26. I wrote…

  • Five examples of innovation with Twitter

    Five examples of innovation with Twitter

    Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how…