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Category: Public Relations

  • Postal strike nonsense

    From reading media reports over the past few days about the forthcoming national strike of postal workers called by the CWU trade union, planned for October 22 and 23, it’s hard to understand the logic of such a move. Some…

  • Look after your identity

    This week has been National Identity Fraud Prevention Week in the UK, a fact I wasn’t aware of before hearing about it from Josh Davidson at Fleishman Hillard, the PR agency behind the nationwide awareness drive designed to help UK…

  • Guidelines for using avatars in business

    Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are…

  • A clear call to action for social media guidelines and training

    A couple of days ago, the US Federal Trade Commission (FTC) published new guidance and use of testimonials and endorsements in advertising. It’s prompted quite a bit of critical commentary and opinion by many business influencers in the US. While…

  • The big role of the social web in election campaigning

    The final week of the party political conference season is upon us: this week, it’s the Conservative Party in Manchester with all the media attention on the party and its leader David Cameron, who could be our next Prime Minister…