Category: Public Relations
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What’s the value of your attention?
Paul McCrudden has an interesting idea about how you spend your time and the monetary value it may have. In a great example of leveraging the attention economy, the London-based entrepreneur kept track of how he spent his time during…
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Apple’s corporate omerta and share price growth
At lunchtime, I was reading “Steve Jobs: The man who polished Apple,” a most excellent feature about Steve Jobs and Apple written by Times journalist Bryan Appleyard and published in the Times Online (and probably in the newspaper itself as…
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Add your voice to the illegal file-sharing debate
News today that the government is pledging to combat internet piracy in the UK with a series of new measures, including £50,000 fines for those found guilty of illegal file-sharing. The Guardian says that the move is being pushed through…






